Kojo Kolture

Plant Based Health Food Restaurant 

Brand Identity Design, Packaging, Menu

“Plant-based culture shaped for modern urban living.”

Plant-based eatery, launched by Nobu London Portman Square executive chef Michael Paul and nutritional therapist Alina Gromova-Jones.

They wanted to create the KOLTURE brand that highlights a new kind of lifestyle, a plant-based diet, a consciousness around environmental issues and an awareness for societal matters encompassing everyday.

The final logotype is set in intellectual, structured and quietly assertive sans serif font and is deliberately positioned under the brand’s tag line acting as a signature, as a promise.

The brand is bringing a plant world into an urban and very technical world and therefore the chosen overall identity feel is slightly utilitarian, calm and confident with cultural feel.